Seth Godin: "Where do you park?"

Have you ever thought how minor things influence major things? Is there any connection between where you park and you attitude towards your customers?

The manager of the Chase bank in Pleasantville parks right out front. Her branch is on a quiet street with parking meters available for customers to use. Figure there's perhaps a dozen spaces convenient enough to make it worth going to the bank... if they're full, keep on driving, because there's always another bank coming up soon.

And yet, the manager parks right out front (in fact, I saw her move her car from two spaces away to an even closer spot today). She has four or five people working in the branch, so if they follow her lead, that's half the spaces.

Of course, it's a far bigger issue than parking spaces. It's about eating lunch with your employees, handing out free samples to customers instead of your friends or answering the phone yourself when customer service gets backed up.

I'm increasingly coming to the conclusion that there are really only two attitudes that people bring to work with them. Either they park right out front, or they park down the street in order to send a signal to their staff, their customers and themselves.

Seth Godin is brilliant as always!