"... the comment was made that RSS, as we know it, will become plumbing for all of the things it can do. I agree, but there's lots to do in the area of RSS understanding and adoption by the typical small business owner before we get there."
It reminded me of research that I've made a couple of days ago. I wanted to find some info on why RSS is cool - you know, one of that easy to understand bullet-point articles. And you know what? I found a bunch of them telling why RSS is NOT cool, and only one going for RSS. I think I should devote one of my next postings to the topic of RSS.